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Launch of the Red Shield Appeal 2015

Media Release

Launch of the Red Shield Appeal 6th May 2015


In the morning of the 6th May 2015, the Governor of Western Australia, Her Excellency Honourable Kerry Sanderson, AO, Patron of the Red Shield Appeal in WA, launched the WA Red Shield Appeal at a breakfast at Perth Arena. 

This event hosted around 220 guests, with dignitaries such as The Governor, The Premier, Honourable Colin Barnett MLA and the Territorial Commander of The Salvation Army, Australia Southern Territory, Commissioner Floyd Tidd. 

Mr John Williams from JLL affirmed their support as National Launch Event Sponsors and Mr Aaron Hockey from Bendigo Bank, presented their gift which will continue to support the Schools Programme here in WA.  Mrs Jo Ineson, Director of the Balga Early Learning Centre spoke eloquently about the work of the critical early interventional service to the local developmental needs of children and the broader issues of generational social disadvantage.

The morning concluded with the cutting of a special cake by dignitaries in recognition of this significant milestone for The Salvation Army and being the 50th year of The Red Shield Appeal. Over $130,000 was raisied on the morning of the Launch including $60,000 from The State Government of Western Australia.

The Red Shield Appeal funds many of the 65 Social programs in Western Australia such as Homelessness facilities, Rehabilitation programs and the Early Learning Centre in Balga assisting over 100,000 West Australian’s each year. The National Red Shield Appeal is on the 30th & 31st May 2015 and in Western Australia 10,000 volunteers are sought to assist with collections across the state. The financial goal in Western Australia is $860,000 which will assist the national goal of $9.5m.

For further information, please go to www.salvationarmy.org.au/wa and register being a volunteer or donations can also be made through 137258.

Media enquiries to:
Warren Palmer, Public Relations Secretary,

Phone: 0417 909 964