Donations made to The Salvation Army are generally made to the Red Shield Appeal, which is the central fundraising appeal running throughout the year. The Christmas Appeal is an extension of the Red Shield Appeal, which is conducted over the Christmas and New Year period. The Salvos Crisis Partners Programme is a pledge-giving programme where regular donations are made to the Red Shield Appeal.
People wishing to make a donation to The Salvation Army have a degree of choice as to where their donation goes. The Red Shield Appeal provides the central stream of funding for social programmes and services. Within this appeal it is possible for supporters to specify an area or aspect of service in which their donation will be used. The Salvation Army also has a Child Sponsorship programme where individuals can support children in need overseas. In response to international disasters like the Oklahoma tornadoes, The Salvation Army has the capacity to conduct international aid appeals. The Salvation Army has an active Bequests programme for supporters who wish to leave a legacy to The Salvation Army in their Will.
The Salvation Army Australia Southern Territory aims to communicate in a clear and transparent manner with all donors and members of the general public. Public complaints received are directed to the Territorial Communications and Fundraising Department with the objective of being resolved at this level. Regular communication with leadership ensures that Cabinet members are aware of issues as they arise.
Donor enquiries and complaints are directed to the Donor Care Service Team located at Territorial Headquarters in the first stage of this process. TheTerritorial Communications and Fundraising Secretary is ultimately responsible for the resolution of donor complaints. A dedicated telephone number and email address where complaints and feedback from donors can be directed is also available for the public.