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Kmart Wishing Tree Appeal

Kmart Wishing Tree Appeal celebrates 30 years of helping those in need


On Wednesday 15 November, Kmart will officially kick off its 30th year of the Kmart Wishing Tree Appeal together with The Salvation Army to support members of the community in need. 

With more than 2.9 million Australians currently living in poverty, Australia’s largest and longest running Christmas gift Appeal will once again support children, adults, seniors and families who are unable to afford gifts at Christmas and beyond.

To date, the Appeal has collected more than eight million gifts and all Aussies are encouraged to dig deep and help celebrate 30 years of the Appeal by giving in store or online.

Kmart Managing Director, Ian Bailey said, ‘‘The Appeal has grown significantly over the past 30 years and so too has the support of the local community. We’re proud that the Appeal has become a long-standing Christmas tradition for many Aussies and we know that this generosity is felt long after the holiday season.’’

Kmart Wishing Tree Appeal

The Salvation Army’s Secretary for Communication Lieutenant Colonel Neil Venables, thanked supporters of the Appeal and explained that their efforts made a significant difference to the lives of others.

‘‘During December, The Salvation Army assists three times more people compared to any other month due to increased financial pressure at Christmas with extra bills, upcoming back-to-school costs, special meals and holiday activities for the children added on to everyday living expenses,’’ he said.

‘‘Through our partnership with Kmart and thanks to the generosity of Australians nationwide, we are able to provide gifts to those who would otherwise go without, not just at Christmas but at any time of the year. The Kmart Wishing Tree Appeal truly does give hope where it’s needed most.’’

The Kmart Wishing Tree Appeal officially launches nationwide in all Kmart stores on Wednesday 15 November and will run until Christmas Eve, Sunday 24 December. 

Get involved in the Appeal by:

  1. Donating online
  2. Placing a gift under the Wishing Tree at any Kmart store nationally*
  3. Adding a little extra to your transaction by clicking the WishingTree logo on the self-serve checkouts
  4. Dropping your spare change in a coin collection box at any register 
  5. Taking a bauble tag off the Wishing Tree and scan the barcode at any register to contribute

*Gifts do not need to be purchased from Kmart nor do they need to be wrapped.