This is the first item displayed on a website (top of the page), and typically includes links to help the user find standard, governance or administrative content.
Image: Location of the utility navigation at the top of the page.
For fundraising pages
The utility navigation can be striped back to not detract from the donor journey.
It must include
Link to the national site (opens in the same window)
Cart icon (encourages users to purchase if they have made previous catalogue selections)
This appears after the utility navigation and typically helps the user navigation through the website following specific journeys.
Image: Location of the horizontal navigation (under the utility navigation).
For fundraising pages
The horizontal navigation can be striped back to not detract from the donor journey and can include a logo lock-up specific to the campaign, which must:
Meet brand guidelines
Be provided as svg files
Sized to suit a maximum size of 70px height x 200px wide
Examples
Logo lock-up examples
Footer
This appears at the very bottom of a page and typically shows items to help a user with "functional" items, such as contact us, privacy policy, terms and conditions.
Image: Location of the footer block (at the bottom of the page).
For fundraising pages
The footer can remove any of the links in between the mission and inclusion statement.