Primary colours
These colours are the colours of our uniform and the Red Shield logo— already strongly associated with The Salvation Army in Australia. Major competitors use red and white (like Red Cross, and formerly Mission Australia).
The contrast between these three colours allows our uniqueness to shine, evoking trustworthiness, tradition, the Australian flag, the sky and the sea.
Navy can be a little too staid for some tastes, so our secondary colour range adds dynamism with shades of cobalt, marine blue, teal and ‘seafoam’. Bringing these together makes the Red Shield stand out more vibrantly in our designs.
Use Accessible Red for digital banners, buttons and other red backgrounds carrying white text. It is a slightly deeper version of TSA Red that provides the minimum WCAG AA contrast ratio of 4.5:1 for normal-sized white text, while remaining recognisably Salvation Army red.
The contrast between these three colours allows our uniqueness to shine, evoking trustworthiness, tradition, the Australian flag, the sky and the sea.
Navy can be a little too staid for some tastes, so our secondary colour range adds dynamism with shades of cobalt, marine blue, teal and ‘seafoam’. Bringing these together makes the Red Shield stand out more vibrantly in our designs.
Use Accessible Red for digital banners, buttons and other red backgrounds carrying white text. It is a slightly deeper version of TSA Red that provides the minimum WCAG AA contrast ratio of 4.5:1 for normal-sized white text, while remaining recognisably Salvation Army red.
TSA Navy - for print applications
C100 M15 Y0 K80
Pantone 2955 C
TSA Navy - for digital applications
R0 G55 B90
HEX #00375a
TSA Red
R239 G55 B62
HEX #ef373e
C0 M93 Y79 K0
Pantone 185 C
Accessible Red – for digital applications
R225 G45 B60
HEX #e12d3c
White
R255 G255 B255
HEX #ffffff
C0 M0 Y0 K0
