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Digital experience guide

Digital experience guide

Leading with a customer first approach, these guidelines help us create consistent and accessible digital experiences for our websites built on Optimizely.

Who is this guide for?

Communications portfolio

Communications portfolio

Owned by Brand & Marketing

Our portfolio has a requirement to communicate these guidelines with internal and external stakeholders.

This guide forms part of how we align our design principals.

Personnel

Personnel

Maintaining digital content for your team or department?

Use this guide to understand how your site or page is put together, explore examples, learn the different page types and blocks (include image requirements, mandatory fields and character limits).

Volunteers

Volunteers

Maintaining digital content for your corps?

The two-step process requires your volunteers to first have a TSA account (does not require a mailbox). 

Request a TSA account

Agencies

Agencies

Designing digital content for The Salvation Army?

Refer to this guide for page types, images and block specifications (including sizes, character limits and variations on how to use each).

Training and support

Brand & Marketing deliver a range of digital training to suit your needs including 1:1 training, group sessions, and train-the-trainer.