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Digital experience guide

Images

There are four types of image blocks.

Image with caption

The image with caption block can be made up of the following:

Item Requirements
Image (mandatory)

2:1 ratio (landscape) minimum size of 2400px × 1200px

Caption (optional) 180 characters
Image caption text.
Image caption text.

Fifty fifty image and text block

The fifty fifty image and text block can be made up of the following:

Item Requirements
Title 60 characters
Subtitle  450 characters
Image

1:1 ratio (square) minimum size of 2400px × 2400px

Image caption (optional)

180 characters

Text alignment

Left or right

Block colour

Primary or secondary

CTA buttons (up to two buttons)

25 characters each

Image caption
Image caption

50/50 heading (navy)

50/50 subheading

This example uses the primary colour scheme and text alignment on the left.

Image caption
Image caption

50/50 heading (seafoam)

50/50 subheading.

This block example uses the secondary colour scheme and text alignment on the right.

Two column image

The two column image block can be made up of the following:

Item Requirements
Image (mandatory)

4:3 ratio (landscape) minimum size of 2400px × 1800px

Caption (optional) 180 characters
Image caption
Image caption
Image caption
Image caption

Feature image and text block

The feature image and text block can be made up of the following:

Item Requirements
Title (optional) 25 characters
Subtitle (optional) 70 characters
Image
  • 2:1 ratio (landscape) minimum size of 2400px × 1200px
  • Focus area be to the right
CTA buttons (up to two buttons)

25 characters each

Feature image and text heading

Feature image and text subheading