Hero video

A video in the hero space can be a powerful way to engage the audience (in place of a still image — which might not capture the full extent of the message).

Mandatory

Video must be 16:9 ratio (landscape) and be a minimum size of 2400px × 1350px
The video must be "understood" without sound
No captions required
No start and end frame
No logo placement on video
Provide enough contrast for white text to be meet accessibility standards
Maximum title at 55 characters — [built in platform, not in the video]

Optional elements

Autoplay can be turned on or off
One or more CTA buttons can be used below the text content

Future capability

Sound enabled
Summary enabled