Kmart Wishing Tree Appeal
Kmart’s Wishing Tree Appeal – Small gift, big heart
The Kmart Wishing Tree Appeal – Australia’s largest and longest-running gift collection appeal – is back again, to help make Christmas and New Year a bit brighter for those experiencing hardship.
Since it began 34 years ago, the appeal – which focuses on collecting gifts and raising funds for daily necessities, and providing locally responsive support services and emergency relief – has delivered over 8 million gifts to vulnerable Australians in need.
The theme for this year's appeal – Small gift, big heart – has been drawn from the unprecedented need for support that has come about as a result of the pandemic, and encourages Australians to give what they can, however big or small.
“This year has been a testing time for many Australian families and vulnerable individuals, and the need for support is greater than ever. We believe a kind gesture can go a long way and can make someone’s day, or even year. We want everyday Aussies to know that their small actions can contribute to a big impact this Christmas and beyond, to those who need it most”, says Kmart’s Community Relations Advisor, Frankie Swithinbank.
Kris Halliday, officer at The Salvation Army’s Richmond Corps, says “Christmas is a hard time for many people – young and old, and those who require our services benefit immensely from our partnership with Kmart and the Wishing Tree Appeal. We thought 2020 was tough, but 2021 has brought with it plenty of challenges, so any little bit of generosity really does help make a difference to many Australians we help.”
Want to get involved?
Here are two ways you can bring hope and joy to someone doing it tough this year:
1. Practical gifts
Choose a practical gift that can be useful beyond Christmas time and deliver it to the Express Drop Off point outside your local Kmart store, or leave it under the Wishing Tree in store (please follow local/state COVID-109 ruleswhere applicable). If your store is closed due to Covid-19 restrictions, the Express Drop Off point will be located at the store’s Click & Collect point.
Some suggested gifts you can choose from:
- School supplies
- Everyday essentials for all ages, such as socks, bed linen and bath towels
- Gift cards
2. Monetary contributions
Financial contributions are easy to make and a great way to help out. Check out how below:
- Self-checkout –When shopping in store at Kmart, click the Wishing Tree logo on the self-serve checkout to add your chosen amount to a transaction
- Gold coin donation –Drop a gold coin into a collection box at the check-out registers
The Kmart Wishing Tree Appeal starts on Monday, 8 November and concludes on 24 December 2021, with coin collections running through to the end of January 2022. For more information, visit www.kmart.com.au/kmartwishingtree or follow the appeal on socials media through the links below.