Kmart Wishing Tree Appeal
Celebrate 32 years of giving with the Kmart Wishing Tree Appeal
On Monday, 11 November 2019, the Kmart Wishing Tree Appeal officially kicks off. Now in its 32nd year, it is Australia’s largest and longest-running Christmas gift appeal through which generous Australians have donated more than eight million gifts for people doing it tough.
With just over three million people living below the poverty line across Australia, this year the Appeal invites the community to donate just $1 to their shopping trip. If every customer contributes a single dollar, collectively this can make a significant difference to those in need and help lift the financial burden during Christmas and beyond.
John Gualtieri, Director of Kmart Retail Australia and New Zealand, says, “Last Christmas we had over five million people per week visiting our stores. We’re fortunate enough to reach a large number of our generous community. If every person visiting us during Christmas gives a small amount such as $1, together we can make a remarkable impact.”
The Kmart Wishing Tree Appeal launches on Monday, 11 November 2019. Gift contributions will be accepted until Christmas Eve, 24 December 2019 and financial contributions until Friday, 31 January 2020.
Get involved in the Appeal by:
- Donating online
- Contributing $1 to your transaction in store by clicking the Wishing Tree logo on the self-serve checkouts
- Dropping $1 in a coin collection box at any register
- Choosing a practical gift that will go beyond Christmas time and leaving it under the Wishing Tree in store
- Taking a bauble tag off the Wishing Tree and scanning the barcode at any register
*Gifts do not need to be purchased from Kmart and don’t need to be wrapped.