KMART WISHING TREE APPEAL

18 November 2014

The Kmart Wishing Tree Appeal is Australia’s largest Christmas gift appeal. Thanks to the incredible generosity of Australians, the Appeal has collected more than 5 million gifts for people in need over the past 23 years. 

Last year, the Appeal raised more than 470,000 gifts. In 2014, The Appeal aims to collect more than 500,000 gifts nationally.

The concept for the Kmart Wishing Tree Appeal first came about when an Adelaide team member suggested Kmart use its network of stores as gift collection points, assisting charity groups at Christmas. 

The Appeal will run from 12 November until Christmas Eve. 

For more information about the appeal go to: http://wishingtree.kmart.com.au/Home.aspx