General Pants Co

General Pants

GENERAL PANTS Co

Type of Relationship

Corporate Supporter and Cause-Related Marketing

About their Support

One of Australia’s largest and most respected youth fashion retailers, General Pants Co. (GP) has been a supporter of Oasis since 2006. This support has ranged from regular donations of clothing, monetary donations, in-kind support and involvement with fundraising activities like City2Surf.

At the end of every year, GP donate, new and on-trend clothing for the “Oasis Christmas Shop”. GP also support young people integrating back into the community on completion of the Oasis Pathways to Employment Program by offering job opportunities to graduates of the program.

For Christmas 2014, GP partnered with Oasis on an initiative to raise funds and awareness to support youth in crisis and conflict, General Pants Co. #GivePeace. In collaboration with nine Australian brands, GP developed the limited edition #GivePeace T-Shirt and pin range which were sold throughout their 47 stores and online in the lead-up to Christmas 2014. All proceeds from the General Pants Co. #GivePeace range were donated to Oasis and Save the Children Australia.

About General Pants Co

Global Trend hunter General Pants Co. is one of the largest and most respected youth retailers in Australia with 47 retail stores and an e-commerce site that ships globally. We focus on delivering the best in youth culture to Australia; we aim to be recognised as the cutting edge purveyor of youth fashion and style internationally. General Pants Co is an effervescent place where the young, rebellious and restless dress.

We comb the world looking for the finest edit of youth fashion brands to bring back to a store environment that combines basic and diverse influences from fashion, music, art and various urban subcultures. We aim to create a truly unique shopping experience. Since our humble beginnings as a specialty denim store in Sydney over 30 years ago, we’ve always made it our mission to be anchored in denim.

URL

http://www.generalpants.com.au/