Air Wick
AIR WICK
Type of Relationship
Cause-Related Marketing and Supporter
About their Support
Air Wick has been supporting Oasis Youth Support Network since 2012 through cause-related marketing initiatives, supporting fundraising events and donations of product.
Every Christmas, Air Wick develop and distribute a specially marked candle through Woolworths stores nationally. $1 from every candle sold is donated to Oasis. Candles have ranged from multi-colour candles in 2012; to the Black Edition candle in 2013 and a twin pack of Candles & Reed diffusers in 2014. The initiative is promoted through POS, owned channels and above the line marketing materials. Airwick have also supported Oasis at the Annual Oasis Charity Ball since 2013 through table sales and donations of product for gift bags.
About Air Wick
Today Air Wick provides the solution to all your home fragrancing needs and is available in over 60 countries. Air Wick’s range of products come in a variety of formats and fragrances, from robust aerosols, slow releasing gels, candles and fragranced reed sticks so now you can ensure your home always smells fresh and inviting, as well as creating just the right atmosphere to enhance your mood.
Visit our website and take a look at our range of fragrance products and you’ll see why it’s never been easier to release the welcoming scent of your home with Air Wick.
URL