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Cause-related product marketing

Cause-related marketing (CRM) involves companies who wish to align their business and the direct sale of their products or services to raise funds for The Salvation Army.

CRM allows companies to uniquely position their products in the market to achieve product differentiation and increased sales. The Salvation Army may publicly acknowledge its corporate partners, but because of our non-profit status, we cannot sell, distribute or advertise our partners' products of services.

The Salvation Army cannot agree to sell, loan or distribute its mailing list or email addresses to third parties. The Salvation Army is unable to secure celebrities for promotional purposes. 

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