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Cause-related product marketing

Cause-related marketing (CRM) involves companies who wish to align their business and the direct sale of their products or services to raise funds for The Salvation Army.

CRM allows companies to uniquely position their products in the market to achieve product differentiation and increased sales. The Salvation Army may publicly acknowledge its corporate partners, but because of our non-profit status, we cannot sell, distribute or advertise our partners' products of services.

The Salvation Army cannot agree to sell, loan or distribute its mailing list or email addresses to third parties. The Salvation Army is unable to secure celebrities for promotional purposes.

Company Details

Company Name: *

ABN (if applicable): *

Street Address: *

Suburb: *

Postcode: *

State: *

Primary Contact Details

Title: *

First Name: *

Surname: *

Job Title: *

Phone: *

Email Address: *

Fax: *

Overview

CRM Product/Service Type(s): *

Fundraising Method: *

Details (eg. 2% of all profits, $1 per sale, etc): *

Budget

Estimated Expenditure: *

Estimated Income: *

Financial Pledge to The Salvation Army: *

Timing

Duration of Fundraiser (eg. 1 month, 1 year, one-off, etc): *

When will the product or campaign be promoted?: *

Promotion

How and where will the product or campaign be promoted?: *

Other:

Distribution Channels: *

Comments/Enquiries:

* Required field

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