Myer and The Salvation Army launch $3 million ‘Power of Give’ Christmas partnership

With the help of the generous Australian public, Myer have committed to raising $3 million over the next five years to help families in need at Christmas time.

The ‘Power of Give’ is about making sure more Australians get to have a happy Christmas and the campaign encourages Australians to bring some joy by giving to Australians doing it tough.

Myer Chief Executive Officer, Bernie Brookes, said he was delighted to continue to support the vital work The Salvation Army does in providing families with financial and emotional support:

“I am thrilled to announce we are extending our partnership with The Salvation Army through the Power of Give campaign by pledging to help raise $3 million over the next 5 years. This year we celebrate the 20th anniversary of the Spirit of Christmas CD, so it’s fitting that we launch a new initiative through Power of Give to further encourage our customers to donate to this very worthy cause.

We truly value our ongoing relationship with The Salvation Army and are pleased to be extending our relationship with one of Australia’s largest and most diverse social welfare providers,” he said.  

The Salvation Army’s Dr Bruce Redman said that money raised through the Power of Give campaign will be vital in helping the Salvos continue to give hope and support to Australians who need it the most.

“Every dollar donated will make a difference and help The Salvation Army bring Christmas cheer to families in need this Christmas. Thousands of Australians are facing hardship, but together we can all make sure that more Australians get to have a happy Christmas.”

“We want to thank Myer for their long term partnership with The Salvation Army and look forward to working with them in the years ahead to make a real difference in people’s lives,” said Dr Redman.

Myer are accepting donations to the campaign at any Myer point of sale from Friday 8 November until Tuesday 24 December. Myer have committed to matching the first $300,000 raised in customer donations.

This Christmas The Salvation Army expects to assist approximately 300,000 people. On Christmas Day over 8,000 meals will be served to people who do not have anyone to celebrate with.