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Christmas Appeal launches with new research

The Salvation Army has launched its Christmas Appeal with the release of new research about our work in 277 community support services across Australia. 

The report shows the extent of Salvos assistance to people doing it tough through the provision of emergency relief – which includes food vouchers, food parcels or utilities assistance.  

We are the largest funded provider of emergency relief across Australia.

In 2013: 

  • More than 170,000 people were assisted with material aid and financial counselling
  • We spent more than $36 million on emergency relief – including more than $20 million of our own funds 
  • Almost 50% of people assisted were families and individuals struggling in private rental accommodation 
  • Almost 50% of people assisted were parents with dependent children

In December the Salvos assist three times more people compared to any month. 

Salvation Army spokesperson Dr Bruce Redman says, “While Christmas is a joyous time for most, many vulnerable families and individuals in need find it a very challenging time. For instance, some don’t have a safe place to sleep or a family to greet them on Christmas morning.” 

This Christmas you can help struggling people in your community by: 

The 2014 Christmas Appeal was officially launched on Monday 1st December at The Salvation Army’s Flagstaff Crisis Accommodation Centre for homeless men in Melbourne along with key corporate partners Myer and Kmart and Australia’s Got Talent star Bonnie Anderson. 

Australia’s Got Talent star Bonnie Anderson helped to officially launch the 2014 Christmas Appeal

The Salvation Army Melbourne Staff Band play at the official 2014 Christmas Appeal launch

Bernie Brookes, Traditional Melbourne Toyrun Santa, Simon Helmot, Tracie Walker and	Commissioner Floyd Tidd, Territorial Commander The Salvation Army Australia Southern

Read the report

Caring for People Across Australia: The Salvation Army's Response

This national Community Support Services (CSS) snapshot complements and builds on other recent research undertaken by The Salvation Army to expand on national data sets, provide the most vulnerable people in our communities a voice and share the impact and outcomes of contemporary Salvation Army service responses and initiatives.

01 Dec 2014 | 951 kb.