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Generosity helps make Christmas brighter for those in need

  • Kmart and The Salvation Army once again humbled by generosity
  • 391,846 gifts donated across Australia to the 2014 Kmart Wishing Tree Appeal 
  • A sign of changing times: Aussies also donated over $150,000 to the Appeal

After 27 years, Kmart and charity partner, The Salvation Army are humbled yet again by the amazing generosity of Australian’s who give to the Kmart Wishing Tree Appeal at Christmas time.

Guy Russo, Kmart Managing Director reflects on the Appeal as a special tradition for so many families and how the support that it receives each year is just heart-warming:

We know how much it means to those who hit hard times, to know that people out there care and are willing to support any way that they can during Christmas.

As times are changing, the Appeal too evolved this year to make it even easier for Aussies to support those less fortunate.

In addition to 391,846 gifts donated, this year shoppers could also contribute online or at Kmart registers – with over $150,000 being raised.

Thanks to proceeds from the sale of Kmart Wishing Tree Appeal products such as wrapping paper and gift tags, the Salvos will also receive $91,000 to help support people in need.

On behalf of the entire Kmart team and our friends at The Salvation Army I would like to thank each and every person who donated to the Appeal. You are the shining stars of this festive season.

Breakdown of toys donated across the country

New South Wales 117,879
Victoria 
99,090
Queensland 78,675
Western Australia 40,454
South Australia 43,233
Tasmania 8,670
Northern Territory 3,845