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Launch of the Red Shield Appeal

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Melbourne

Melbourne Launch of the Red Shield AppealThe Salvation Army has launched its annual Red Shield Appeal for 2014 in Victoria.

More than 540 business, government and community leaders gathered with The Salvation Army and MC Daryl Somers to mark the commencement of the appeal in Victoria. Guests included Minister for Housing Wendy Lovell, Myer CEO Bernie Brookes, Managing Director of JLL David Bowden, Harold Mitchell AC and ABC journalist John Cleary.

The launch marks the beginning of the Red Shield Appeal which raises vital funds to continue the operation of over 1000 social programmes across Australia. This year’s fundraising target is set at $80 million.

Both state and federal government have pledged their support to the appeal. On Monday Prime Minister Tony Abbott announced a leadership gift of $250,000. Minister for Housing Wendy Lovell also expressed gratitude for the work of The Salvation Army in the community and announced a $100,000 gift at yesterday’s launch.

All money raised in the Red Shield Appeal is immediately returned to the community through Salvation Army social centres and programmes. These resources enable The Salvation Army to have a life-changing impact on people experiencing hardship.

One of these people is 20-year-old Justin, introduced to guests yesterday by 2013 Melburnian of the Year Major Brendan Nottle. Justin first came into contact with the Salvos when he was nine-years-old and sleeping on the streets of Melbourne. After battling with the loss of a parent, alcohol and drug abuse and homelessness, Justin now lives in Magpie Nest Housing – a joint partnership between Collingwood Football Club and The Salvation Army.

“Justin, I get really encouraged and inspired because there have been some really tough times in your life and some real obstacles,” said Major Nottle. “The wonderful thing about you is you’ve never given up. And you’re still standing and you’re doing really well.”

Territorial Commander for The Salvation Army Australia Southern Territory Commissioner Floyd Tidd emphasised the importance of support from corporate Australia and the community to the work of the Salvos.

“Behind The Salvation Army is another army – an army of volunteers and supporters who assist us to serve those less fortunate in our communities,” he said.

  • To volunteer for the Red Shield Appeal Doorknock on May 24-25 simply call 13 SALVOS (13 72 58) or register online.
  • To donate to the Red Shield Appeal please call 13 SALVOS (13 72 58), donate online, donate in person at any Westpac Bank branch or by posting your cheque to PO Box 9888 in your capital city.

Bendigo - Northern Victoria

Just under 100 people gathered at the All Seasons Hotel in Bendigo to mark the launch of the Red Shield Appeal in Bendigo in Northern Victoria.

Lisa Chester Federal MP for Bendigo spoke at the launch and urged people to donate to the Red Shield Appeal, with more people coming to the Salvos than ever before. She explained that some of the most vulnerable people in the community are single parents and those on the Newstart allowance; two groups of people that The Salvation Army in Bendigo are regularly interacting with.

Last year alone, over 8,000 people accessed Emergency Relief in the Northern Victoria region. The Red Shield Appeal provides funds for the continued operation of Salvation Army social programmes and this year's target for Victoria is $23 million.

Major John Freind at the Red Shield Appeal launch in Northern Victoria
Major John Freind, Divisional Commander Northern Vic. Division 

Western Victoria

Over 100 guests gathered with Bay FM radio presenter and MC Mark Hyland at Geelong Conference Centre to launch the Red Shield Appeal in Western Victoria. 

The Salvation Army’s Major Brendan Nottle spoke about how the Salvos are working in partnership with the Melbourne City Council and other organisations to help the “invisible people” of the city of Melbourne. He challenged guests to find similar ways of doing that with people doing it tough in regional areas, like Geelong.

The Red Shield Appeal provides funds to continue the operation of local social programs in Geelong and the wider Western Victoria region. One of those programmes is the SalvoConnect Centre which opened last year in the centre of Geelong. 

South Australia

Business, government and community leaders gathered with The Salvation Army at the Adelaide Oval in South Australia to mark the commencement of the 2014 Red Shield Appeal. 

Governor of South Australia, His Excellency Rear Admiral Kevin Scarce AC CSC RANR officially launched the appeal. Other government representatives included State Opposition Leader Steven Marshall MP and Vincent Tarzia MP. 

The Red Shield Appeal raises vital funds to continue the operation of over 60 local social programs in South Australia alone. One of those programs is the Market Place (link to previous article on web) that was launched in the heart of Adelaide earlier this year, an innovative program that relies on material and monetary donations to deliver practical support to those in need.

Lt Col Ronald Clinch, The Governor General and Lt Col Robyn Clinch at the Red Shield Appeal Launch
Lt Col Ronald Clinch, The Governor General and Lt Col Robyn Clinch

The Salvation Army band play at Red Shield Appeal launch

Darwin

More than 100 people gathered at Darwin Convention Centre to launch the 2014 Red Shield Appeal. Government and community representatives, local groups including soldiers from Robertson Barracks (a major Australian Army base in Darwin) and local businesses such as Halikos and Westpac were in attendance. 

Major Darryl Robinson, Regional Officer for The Salvation Army in Darwin introduced guests to Rodney Williams who shared his involvement with The Salvation Army over many years. After coming through The Salvation Army’s Bridge Rehabilitation Program, Rodney is now celebrating five years employment with The Salvation Army at the Red Shield Hostel in Darwin. 

The Northern Territory Government are also supporters of The Salvation Army's Red Shield Appeal and was represented by Peter Styles MLA at the launch. 

The Salvation Army Red Shield Appeal launch in Darwin

Major Darryl Robinson and Rodney Williams
Major Darryl Robinson and Rodney Williams

Perth

Over 200 people have launched the Red Shield Appeal in Perth and raised over $123,000 in one morning. 

Lieutenant Kris Halliday spoke about how The Salvation Army has expanded its response to homelessness in Perth through introduction of the Salvo Street Team Night Outreach Service. The Street Teams operate a soup van and outreach from 8pm til 11pm on Friday and Saturday evening. This program has only been made possible through a partnership with Kleenheat Gas who provided initial funding. 

The State Government of Western Australia presented a gift of $60,000 at the launch – part of an increased commitment to gift $96,500 annually. 

The Salvation Army Red Shield Appeal launch in Perth